Legal & Policies

This website is operated by Unfetter Cloud Ltd, a company incorporated in England and Wales.

Unfetter Cloud Ltd is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains what data we collect, why we collect it, how we use it, and your rights as a data subject.

What data we collect

When you submit our contact form, we collect the following personal data:

• —Full name
• —Email address
• —Agency website URL (optional)
• —Technical metadata: IP address, browser type, and referring URL (collected automatically by our hosting infrastructure for security and analytics purposes)

Lawful basis for processing

We process your personal data on the basis of legitimate interests (Article 6(1)(f) UK GDPR) — specifically, our legitimate interest in responding to enquiries from potential business partners. Where you have submitted a form, we also rely on pre-contractual steps (Article 6(1)(b) UK GDPR) to the extent that your enquiry relates to a potential service agreement.

How we use your data

• —To respond to your enquiry within 48 hours
• —To assess whether a service engagement is appropriate
• —To maintain a record of our communications for legal and operational purposes
• —We do not use your data for automated decision-making or profiling
• —We do not sell, rent, or share your personal data with third parties for marketing purposes

Data retention

We retain contact form submissions for a maximum of 24 months from the date of submission, unless a service agreement is entered into, in which case data is retained for the duration of the engagement plus 6 years (in line with UK statutory limitation periods). Data is then securely deleted.

Data transfers

Your data is stored on servers located within the European Economic Area (EEA) or in countries with an adequacy decision from the UK Information Commissioner's Office (ICO). We do not transfer personal data to countries without adequate protections unless appropriate safeguards (such as Standard Contractual Clauses) are in place.

Your rights under UK GDPR

As a data subject, you have the following rights:

• —Right of access — you may request a copy of the personal data we hold about you
• —Right to rectification — you may request correction of inaccurate or incomplete data
• —Right to erasure — you may request deletion of your data, subject to legal retention obligations
• —Right to restrict processing — you may request that we limit how we use your data
• —Right to data portability — you may request your data in a structured, machine-readable format
• —Right to object — you may object to processing based on legitimate interests
• —Right to lodge a complaint — you may complain to the ICO at ico.org.uk if you believe your rights have been violated

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

These Terms of Service govern your use of the Unfetter Cloud website (unfettercloud.com) and any services provided by Unfetter Cloud Ltd. By accessing this website or engaging our services, you agree to these terms.

Scope of services

Unfetter Cloud Ltd designs, builds, and operates outbound pipeline infrastructure for boutique paid advertising agencies. Our services include signal detection, positioning-aligned outreach messaging, technical infrastructure operation (domains, deliverability, CRM integration), and continuous optimisation. We do not provide sales closing, client delivery, or any services outside this defined scope unless explicitly agreed in writing.

Service agreements

Formal service engagements are governed by a separate written agreement between Unfetter Cloud Ltd and the client. No service obligation arises from submitting a contact form or exchanging emails. A binding engagement only commences upon execution of a written service agreement and receipt of any applicable deposit.

Client responsibilities

• —Providing accurate information about your agency, positioning, and target market
• —Ensuring you have the legal right to engage in outbound communications in your jurisdiction
• —Complying with all applicable laws, including anti-spam regulations, in your use of any leads or conversations generated
• —Promptly responding to requests for information or approvals required to deliver services

Intellectual property

All content on this website — including copy, design, and methodology — is the intellectual property of Unfetter Cloud Ltd. You may not reproduce, distribute, or use any content without prior written consent. Infrastructure, workflows, and systems built for clients under a service agreement are owned by the client upon full payment, unless otherwise specified in the agreement.

Limitation of liability

To the fullest extent permitted by English law, Unfetter Cloud Ltd shall not be liable for any indirect, incidental, or consequential loss arising from the use of this website or our services. Our total liability in connection with any service engagement shall not exceed the fees paid by the client in the 3 months preceding the claim. Nothing in these terms limits liability for fraud, death, or personal injury caused by negligence.

Termination

Either party may terminate a service engagement by providing written notice in accordance with the terms of the applicable service agreement. Unfetter Cloud Ltd reserves the right to terminate or refuse service at its discretion, including where a client does not meet our stated fit criteria or where continuation would conflict with our values or legal obligations.

Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

This website uses a minimal number of cookies and similar tracking technologies. We do not use advertising cookies, behavioural tracking, or third-party remarketing pixels.

Cookies we use

How to opt out

You can disable cookies in your browser settings at any time. Disabling cookies may affect the functionality of the contact form. Our analytics are privacy-preserving and do not require consent under UK PECR, but you may block them using a browser extension such as uBlock Origin.

Unfetter Cloud Ltd conducts outbound communications on behalf of its clients. All outbound activity is conducted in compliance with applicable anti-spam and data protection laws, including:

• —UK GDPR and the Data Protection Act 2018
• —The Privacy and Electronic Communications Regulations 2003 (PECR)
• —The CAN-SPAM Act 2003 (for recipients in the United States)
• —The Canadian Anti-Spam Legislation (CASL) (for recipients in Canada)
• —The Australian Spam Act 2003 (for recipients in Australia)

Our outbound practices

• —All outbound communications are sent to business contacts in a B2B context, relying on legitimate interests as the lawful basis under UK GDPR
• —Every outbound message includes a clear identification of the sender and a straightforward mechanism to opt out of further communications
• —Opt-out requests are honoured within 10 business days and the contact is permanently suppressed from future outreach
• —We do not send unsolicited bulk email (spam) and do not use purchased or scraped consumer email lists
• —All sending domains are properly authenticated with SPF, DKIM, and DMARC records

If you have received a communication from us or on behalf of one of our clients and wish to opt out, please reply to the email with the word "unsubscribe" or email [email protected] with the subject line "Opt Out". We will process your request within 10 business days.

We may update this policy from time to time to reflect changes in our practices or legal requirements. The effective date at the top of this page will be updated accordingly. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

For questions about this policy or to exercise your data rights, contact us at [email protected].